Here's a copy of my new white paper. It's the precursor to my book series due out in about June this year. To view just click on the animation. Or download a pdf version.



Hope you enjoy.

Being creative is sexy. Everybody is talking about it and everybody is doing it.…

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Leading creative people is like herding cats. They sometimes appear to be all over the place, to be mischievous, off in their own worlds, extremely curious and can be a tad hard to manage at times. But your business needs them and they need you, and when you get to understand and know creative people, gain their confidence and respect, then extraordinary things happen.



Unfortunately most leaders don’t take the time to understand that… Continue

It occurs to me there is a great divide, an ‘us’ and ‘them’ scenario, going on when we talk about ‘creative people’. By labeling certain people as ‘creative’ we are in fact excluding others.

Now I know that some people are more creative than others, and we should all be very glad of that, but the truth is that creative people, of all types and talents, can be found everywhere. In fact they’re on all levels of your organization and the sad thing… Continue

Creative people work and think differently. Unfortunately, by failing to understand that fact, business leaders often frustrate creative people and fail to tap into their true genius.

Here’s a list of ways to absolutely frustrate creative people and in the process kill off their creativity and passion. Guaranteed! Sadly, these things are seen all to often, so there are some tips on how to overcome them.



1. Tell them how to do… Continue

There is a definite gap between the value an organization places on creativity and its ability to fully utilize the talents of its creative people.

Recently we conducted a survey, which went to both creatives and business leaders, and some of the results are quite surprising.



One of the questions we asked was, ‘in business should creativity have a commercial value?’ Pretty straight forward and as you would expect most people answered… Continue